Secure management of the supply chain, protection of products throughout their life cycle and maintaining the integrity of the brand name is an ever more complex and important set of considerations for brand owners and manufacturers.
The Global Secure Summit is designed to become a key international forum for shaping practical strategies to meet the shared challenges posed by the worldwide trade in counterfeit and pirated products that threatens economic development, consumers’ health and safety, and erodes brand equity within the consumer packaged goods and pharmaceutical industry It is also crucial to any
viable business strategy to assess accurately not only the application of technology |
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solutions, but also conduct a cost-benefit analysis. The need to keep budgets under control by packaging a product in the most cost-efficient manner is an added dimension that must be addressed. What are the costs involved?
How will the technologies evolve and develop? What degree of engineering will be involved in their implementation? How will the masses of new logistical data provided by intelligent packaging solutions like RFID be synchronized and processed? The potential of new solutions to increase package security and functionality will, in the short term at least, undoubtedly add to the cost of package production. Will the increased costs be borne by the brand owners, retailers, package converters or the consumer?
The principal function of the Global Secure Summit 2009 is to unite developers of security technology & product innovation with the worlds leading consumer products companies to pool their experience in pursuit of their common goals of combating counterfeiting and piracy.
We look forward to greeting you and your colleagues at the Global Secure Summit 2009. |
